How social media really helps sell your house in Amsterdam
The power of visibility in a crowded housing market
Amsterdam’s housing market is in a state of flux. Homes in popular neighborhoods like Oud-West or De Pijp are attracting a lot of attention – but how do you make sure your home stands out among all that on offer?
In addition to Funda and your real estate site, social media is playing an increasing role in finding the right buyer.
Why social media does work for home sales
Platforms like Facebook, Instagram and LinkedIn are ideal for targeting the right audience: people who live, work or want to move to Amsterdam.
A good ad campaign can:
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Drive more traffic to your Funda ad
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Positively influence the “viewed” counter on Funda
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Generate more followers, comments and share actions
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Create a sense of scarcity (“This property is popular!”)
The result? More viewings and a faster sale.
Smart advertising: how do we do it?
At Realtor in Amsterdam, we pair our home presentations with targeted social media campaigns.
We use professional photography (in-house service) and eye-catching visuals that work perfectly in the timeline. This way, your property appears to people who are likely to be interested – even before they actively search Funda.
An example: a recently sold apartment in Oud-West received over 6,000 extra views via Facebook in three days. This led to more viewings and a sale above the asking price.
What makes the difference?
The success is in the combination of channels.
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Funda for national visibility
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Social media for local targeting
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A strong presentation with professional photos
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Personal follow-up with interested parties
Because of that mix, the channels reinforce each other. The extra attention on social media drives more traffic to Funda, and that increases the chances of a quick, successful sale.
Why choose Realtor in Amsterdam
With more than 17 years of experience in the Amsterdam market, Micha van den Bergh knows exactly how to harness the power of online visibility.
✔ Transparent 1% all-in brokerage fee
✔ In-house photography for perfect first impression
✔ Personal guidance from start to key transfer
Also read:
Ready for a sale with more reach?
Show us what social media can do for your property.
📞 Contact us through our form or send a message directly via WhatsApp.
Together, we’ll make sure your property gets the attention it deserves.
6️⃣ FAQ
1. Does social media work better than Funda?
No, it’s not a replacement – but a reinforcement. Social media drives additional traffic to Funda, which makes your property perform better there.
2. What platforms do you advertise on?
Mainly on Facebook and Instagram, but also via LinkedIn with business audiences.
3. What does advertising on social media cost?
We match the budget to the property and target audience. Often a small budget already provides a lot of extra visibility.
4. Can I see the results for myself?
Yes, we share reports including views, clicks and reactions. So you can see exactly what social media is generating.
5. How quickly do we see impact?
Often within days: more visitors on Funda and an increase in viewing requests.
