The first impression on Funda is everything. 📸 Even before someone reads the text, a buyer decides whether to click through - purely based on the photos. And in a crowded market like Amsterdam, where hundreds of homes are online at once, the difference between a great photo and a professional presentation can literally save thousands of dollars. But what are the photos that really work on Funda? And how do you make sure your home stands out from the crowd?
The power of the first picture
The first photo (the “main photo”) determines whether someone stops scrolling.
Our experience shows that these three types score best:
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Exterior view with context: for example, the facade of an Amsterdam building with a touch of street life (bicycles, trees, light).
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Living room with depth: a bright, open space facing windows or balcony.
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Unique detail: such as French doors to the garden or a characteristic beamed ceiling.
💡 Tip: Avoid photos with too bright sun or crooked lines. Tranquility, light and space attract viewers.
Light, composition and sequence
Good home photography is not just about a good camera, but more importantly about story and experience.
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Light: Daylight always wins. Plan the shoot around the best light moment of the day.
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Composition: Provide balance – a little floor, a little ceiling.
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Order: Start online with the strongest spaces: living room, kitchen, outdoor area, then bedrooms.
A logical sequence makes viewers stick around longer. That increases their likelihood of requesting a viewing.
Why professional photography is indispensable
Using a smartphone rarely succeeds in getting the right balance of light, sharpness and depth. Professional photography not only makes your home more beautiful, but also more familiar and valuable.
At Makelaar in Amsterdam, we always do the photography ourselves. That way we maintain control over quality, timing and style – and know exactly what works on Funda.
✅ 17+ years of experience in Amsterdam
✅ In-house photography
✅ 1% all-in brokerage, no hidden fees
✅ More viewings, higher proceeds
Local nuance: Amsterdam is photogenic, but also tricky
Narrow streets, little light, sloping walls – it’s all part of Amsterdam’s charm. An experienced real estate agent knows exactly how to portray that without making the space seem smaller than it is.
We have now photographed hundreds of homes in neighborhoods such as De Pijp, Oud-West, Bos en Lommer and IJburg – each with its own style and light. That insight is reflected in the end result.
Make your home stand out
Are you considering selling your home? Then a good photo shoot is the beginning of a successful sales strategy.
We would be happy to help you with a free, no-obligation consultation on the best presentation for your home.
📱 App directly with Micha via WhatsApp: 06-15027206
Or see how we work via our sales assistance page .
